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Founder and Creative Director

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ZIFEI WANG designer brand, graduated from Central Saint Martins College of Art and Design and the University of St Andrews in the UK. Crafted with nature inspired prints, handmade embroideries, and oriental jacquard, infuses the ancient element from the far east into deconstructed silhouette. ZIFEI WANG's design concept is to break the inherent limitations of the traditional framework, continuously exploring the mysterious oriental elements, combine unique forms with international trends, post-structuralism, futurism and other innovative trends , and interpret oriental culture in the international context.

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The Full Story

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Achievements

  • Harper’s Bazaar hails Zifei Wang's creations as "museum-worthy designer pieces."

  • People's Daily recognize sher for significant contributions to innovation and development in the national fashion industry.  

  • Member of the Cultural Committee at the Central Committee of the Chinese Peasants and Workers Democratic Party.

  • Guest lecturer at Ren min University and Beijing Institute of Fashion Technology.

  • Twice awarded the "Fashion Design Grand Prize" at Wu han Fashion Week.

  • Judge for the 47th China International Fabric Design Competitionin 2022.

  • Crowned the "Annual National Designer" at the 2023 Netease Future Conference.

  • Brand recognized as the"Most Admired Original Designer Brand for Elite Women" in 2018.

  • Named one of the "Top 10 Fashion Youth Leaders in China" by the China Fashion Group in 2017.

Brand

1. BRAND TONALITY

Deconstruction of Eastern cultural elements, New Technology and comfort

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2. BRAND COLLECTIONS

Total: Two Annually

One seasonal ready-to-wear

One couture collections

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3.BRAND PHILOSOPHY

Brands’ philosophy revolves around breaking free from the inherent constraints of traditional frameworks.

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4. BRAND COOPERATIVE PARTNER:

  • Madame FIGARO Gala: Collaboration with TIK TOK and Nelly Rodi.

  • NetEase Future Conference: Recognition as "F-F Award Annual National Designer".

  • China International Fashion Week: Showcase of PUNK1279 SS/2024.

  • Partnership with NOAH Wealth for elite clientele experiences.

  • Joint event with Tang Wealth on the Great Wall.

  • Exclusive event with Credit Ease HER Women's Club.

  • Salon events in collaboration with R130 boutique.

  • Collaboration with Tomacado and Bazaar for special gifts..

  • Fashion showcase at Four Seasons Hotel's Equis Queen's Night.

  • Participation in Wuhan Fashion Week shows.

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